Are you maximizing your email campaigns to drive open rates, engagement, and conversions? In this session, you’ll learn methods and best practices that increase engagement, clickthroughs, and conversions. You’ll also learn how to mine your patron data for predispositions and propensities in order to target your potential patrons with communications relevant to each recipient.
Some of the topics we will cover include:
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Design best practices
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List segmentation
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Automation
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Behavior-based sending
You'll leave this session with concrete and achievable takeaways that you can implement right away at your organization. This session is presented by Ceci Dadisman, Digital Marketing Manager at FORM.
This session is relevant for marketing and development staff members at organizations of all budget sizes.
About the speaker: Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
When: Monday, August 20, 2018, 9:30 a.m. – 12:00 p.m.
Where: Akron Art Museum, 1 South High St., Akron, OH 44308
Not registering online? Visit the workshop page to download a registration form and mail or email it to: [email protected]
OMA
800 E. 17th Ave.
Columbus, OH 43211
Registration deadline: August 16, 2018