Sauder Village seeks a Marketing Manager.
The mission of Sauder Village is to “foster a unique environment that explores the past, engages the senses and inspires wonder.” The Marketing Manager will help fulfill that mission by overseeing the development of dynamic content that engages a variety of targeted audiences while expanding the Sauder Village brand nationwide. The Marketing Manager does not work in isolation but is rather the point person for a complex wide collaborative effort. This position reports to the Director of External Engagement.
Essential Functions (Responsibilities) include the following. Other duties may be assigned.
- Generate or oversee generation of written content for external publication including press releases, radio and television ad scripts, website text and magazine articles.
- Develop and produce content for social media across multiple applications and platforms.
- Take photographs for marketing and social media.
- Serve as liaison for all outside media requests and develop relationships with regional media representatives.
- Work with Design Manager and Director of External Engagement on design of eblasts, printed materials, website updates, and signage.
- Work to integrate our core values of Respect, Enrichment, Unity and Play into all marketing efforts.
- Help meet goals in current strategic plan with a global complex wide mindset.
- Work with Director of External Engagement to create annual marketing budget and then manage that budget throughout the year.
- Work with External Engagement team to develop annual marketing strategies and campaigns.
- Collaborate with all departments to identify key stories and marketing opportunities that will resonate most with potential guests.
- Work with External Engagement team and others throughout the complex to identify audiences that we serve and tailor marketing strategies to each group.
- Own and manage workload with projects at a variety of stages and adjust quickly as priorities change.
- Seek out and participate in professional development to improve skills and stay abreast of current marketing trends.
- Develop familiarity with all applications and systems used in the department.
- Develop relationships with all departments and help identify potential spokespeople who can speak on the village’s behalf on relevant topics.
- Edit and proofread content generated from other areas with an eye for accuracy, consistent messaging and branding, clarity and appropriate grammar usage and spelling.
- Develop, and implement methods to track effectiveness of integrated marketing strategies and advertising campaigns to increase awareness of Sauder Village.
- Work with outside marketing consultants as needed particularly with advertising placement and purchases.
Skills, Requirements & Conditions.
- Bachelor’s degree in journalism, marketing or public relations, or a similar field preferred.
- 2 years’ experience or equivalent in marketing or public relations. Confident user and content creator on a variety of social media platforms.
- Skilled photographer and or videographer a plus
- Relationship-driven, able to work positively with many kinds of stakeholders & audiences.
- Excellent written and verbal communication skills.
- Well-organized with excellent multi-tasking abilities
- Outstanding stakeholder management skills.
- Strong communication and problem-solving skills.
- Excellent organizational & time management skills to meet deadlines.
- Ability to manage multiple projects at one time.
- Experience with MS Office Suite software – especially Word, Excel, Access. Other software skills a plus, including Altru.
- Ability to problem solve and think on your feet.
- Ability to work independently and within a team environment.
- Committed to customer service excellence and the Sauder Village Mission.
- Available to work some nights and weekends.
Salary range: $37,440-$47,840
Job classification: Full time, hourly
To apply: For more information contact [email protected] or visit our website at www.saudervillage.org.
Posted: March 21, 2024