Join OMA for our May 11 Webinar:
Membership Best Practices During and After a Closure
(Please Note: You must be logged in to register)
For many museums, membership is not only an important revenue stream, but also a way to add value and engage with their community. How should museums adapt their membership programs and communicate with their members when the museum is going through a prolonged closure?
Join Dana Hines of Membership Consultants as she discusses reopening strategies for your membership program. Learn what you should be thinking about and planning now to be ready for reopening in the future. Topics include membership benefits, extensions of renewal dates, renewals, acquisition, on-site sales plus preparing staff for members’ return to your institutions. What to expect in unprecedented times and dealing with a new normal are questions that we will ponder together.
Also joining the panel is Lauren Brewer, Membership Coordinator at the Cincinnati Museum Center. Lauren will offer insights and examples of how her museum handled membership during a recent prolonged closure due to renovations, and how what was learned during that experience is guiding the museum now during COVID-19 closures.
The session will conclude with Q&A time with our panelists.
About the lead speaker: Dana Hines founded Membership Consultants in 1987 as a membership marketing firm serving the museum, zoo and aquarium, botanical garden, and nonprofit membership markets. In addition to her many years in the membership field and training membership professionals, Dana has also co-authored two books on membership entitled, “Membership Development: An Action Plan for Results,” and, “Membership Marketing in the Digital Age: A Handbook for Museums and Libraries.”
About our panelist: Lauren Brewer is a Membership Coordinator with Cincinnati Museum Center. In this role, Lauren coordinates all aspects of membership, including renewals, events and marketing. Lauren has more than 15 years of experience with membership at Cincinnati Museum Center, with 2 years of experience in her current role as Membership Coordinator.
When: Monday, May 11, 2020, 10:00 AM – 11:00 AM (with additional time for Q&A available if needed)
Where: Online – complete webinar login details will be sent to participants after registering
Cost: $10 – OMA Members; $15 Non-members
Pricing note: The current crisis is creating new financial challenges to cultural organizations across Ohio, and OMA is no exception. Registration fees for OMA webinars help us continue to serve Ohio’s museum community and museum professionals with resources, advocacy and professional development year-round. But, if your organization is facing financial strain due to the coronavirus outbreak, please use the promo code FREEWEB to register for this webinar for free.
Registration deadline: May 8, 2020